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Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics....
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But many consumers do not have an expressed category need and may not be in the market when exposed to an ad, making intentions less likely to be formed.
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All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services.
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An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services.
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