Produces a digital marketing plan for a business of your choice.

Digital Marketing Strategy What’s inside: An introduction to the Internet and the Marketing Mix, some key terms and concepts around strategy and a guide.
Digital marketing strategy Planning Template Authors: Dr Dave Chaffey and Danyl Bosomworth January 2013 Plan Reach Act Convert Engage.
Digital Marketing plan for a Fortune 500 company.

In other words, producing.Digital Marketing Planning.

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The marketing of alcohol has long been a controversial issue, especially when it is directed at young people. Does marketing alcohol to young people lead to increased alcohol consumption? If so, does this have a lasting effect on their behaviour?

Creating a strong marketing plan for your business.

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At the end of this course, you will have created a marketing plan for a hypothetical product-based

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company. Each assignment focuses on a different section of the overall marketing plan. For

Thesis of Marketing: Marketing plan Sample (McDonalds) 2

In this assignment, you will identify the basic components for your marketing plan, with a major focus on researching your competition. The goal is simply to identify these items since you will be completing a more detailed marketing plan in MT/42 Small Business Marketing.
Write a 525- to 700-word paper in which you identify and describe the competitive landscape for your product(s)/service(s) and the key advantages that your product(s)/service(s) offer over your competitors. Also briefly describe the kinds of marketing, sales, distribution, and customer service activities that you plan to use to attract and maintain potential customers.
Answer the following questions in your paper:
Who are your direct competitors? What do they offer, and what advantages might their product(s)/service(s) offer over yours? (Note: if there are no direct competitors in the marketplace, consider related industries where consumers are currently spending their money, or potential competitors that will follow your lead)
What advantages does your product(s)/service(s) offer over your competition? (Note: your advantages may be different for different types of customers or competitors)
Who are your target customers? How will your product(s)/service(s) appeal to their specific needs?
How do you plan to advertise your product(s)/service(s)? (e.g. on the Internet, social media, email, t.v./radio ad, newsletter, word-of-mouth) How will this type of marketing appeal to your target customer(s)? How will you highlight the value or unique characteristics of your product(s)/service(s)? What types of marketing will you use to attract new customers and grow your business?
How do you plan to distribute your product(s)/service(s)? (e.g. Internet, download, physical store, government contract, reseller/distributor, door-to-door, tradeshow) Will it be a one-time purchase, repeat business, or subscription service? What forms of payment will you accept? What kind of staffing will you need to support your sales efforts?
What kind of customer service will you provide in support of your product(s)/service(s)? (e.g. phone, email, chat, training, user guides, videos) How will you respond to product/service issues and customer complaints?
Summarize your ideas and research, and cite sources as needed.

The Goal: Create a 2016 Digital Marketing Plan for a Fortune 500 company.

Thesis marketing plan by Diana Palacio - issuu

Your Marketing Plan
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1- 4 of the Interactive Marketing Plan, located in the course shell.

Thesis of Marketing: Marketing plan Sample (McDonalds) 1

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