Thesis on customer relationship management in banking sector

TASK Identify and analyse a subculture of consumption.
A dissertation on customer relationship management and importance of relationship marketing in the banking sector 1.

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Prior to his career in Wealth Management, Gerard worked as an investment banker and international lawyer in the US, Europe and the Middle East.
Gerard holds an LLM from the School of Advanced Legal Studies at the University of London, a Juris Doctor from the American University in Washington, D.C., and a BA in International Relations from Columbia University, NY. He is a citizen of Canada and Malta, is conversant in six languages and has lived in Lebanon, Iran, Saudi Arabia, Greece, the UK, the US and Brazil. He resides with his family in London and maintains a home in Uruguay.

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Julia is a Financial Services Partner with PwC, based in Singapore. She is the key Client Relationship Partner for a number of our private banking clients. In this role, she regularly engages senior executives at the private banks at the business level with PwC’s point of view about industry trends and brings in experts to help the banks in areas ranging from client engagement programmes, technology programme management, risk, regulatory, tax and compliance matters.

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The bank’s management needs new information to improve its website,and to improve communication contacts with its customers and otherorganizations within its business environment. Thus updated technology isneeded to keep them competitive and to improve the management’s imagewith different types of clients. Such initiatives taken by the management inthe sample were not enough, or put the management in a position to judgepositively towards KM practices.

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He has promoted and led debate on how private banks and asset management groups must match customer needs. He moderates panels on financial, business and cultural issues in Europe, the US and Asia, has reported from developing markets including Indonesia, Malaysia, China, Russia and Ukraine and writes a regular column for FTfm, the fund management section of the FT newspaper. He studied Investment Management at the London Business School.