Green Land Estate. LP 19 Mowe Ogun State
Preparation for this assignment requires the following:
Looking back at the ad as a whole, its dark colors as well as the expression and posture of the model create a mood that is at once depressive and mournful, almost as if the figure in the ad is (or was) the subject of some kind of abuse.
The following is a sample response to the above assignment:
Finally, although not visible from the scanned copy, the ad contains a minimal amount of text, located on a white background below the ad. Just below the bottom right edge of the photograph, it reads, in poetic form, "Barcelona / Bilbao / Dallas / Dubai / New York / Paris / Seoul / Singapore." And slightly further down but in larger lettering, it reads, "Calvin Klein." The implications here are manifold. First, these cities are noted as fashion centers. Second, and more importantly, the language of the ad implies that Calvin Klein's importance and influence is by all accounts global. And when you consider what this advertisement suggests, Calvin Klein's influence is questionable at best.
DATA PROCESS MANAGEMENT – THAT’S US.
These ads also bear some kind of resemblance to a number of other ads from the same magazine. Such companies as DKNY, Neiman Marcus, Piazza Sempione, Earl Jean, TSE, and Echo have full-page ads that feature thin, white upper-class women in both submissive and provocative poses. Given the overwhelming similarity of these ads, it's clear that "high fashion" advertisers are in the business of selling specific images of beauty and success. The problem, of course, is that these images depict women as submissive (if not abused) objects, not to mention that they define beauty and success on racist and sexist terms.
All structured and unstructured data from all relevant touchpoints.
Establish a set of signs (books, ads, films, etc.) related to the sign you are decoding
In the first case, this ad was part of a series of ads from Calvin Klein featuring the same woman. In the other ads, she is also dressed in black clothing. At the same time, however, the other ads have her featured in considerably more provocative poses. In one ad, for example, she is lying on a bed with her eyes closed; she is dressed in nothing more than black heels and black pantyhose, and her hands are covering her breasts. It can be assumed, of course, that this is the same bed she was sitting on the edge of in the previous ad. Now, however, she is nearly naked.