(2011) The McDonaldization of Society, 6th Edition.
Control Through the Substitution of Nonhuman for Human Technology
"Most specifically, irrationality means that rational systems are unreasonable systems. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them." (Ritzer 1994:154)
This paper will illustrate what the process of McDonaldization is.
WMST6903 Seminar on the McDonaldization Thesis of George Ritzer, which is concerned with whether or not the spread of rationalization, or what he terms.
George Ritzer (born October 14, 1940) is that the book has been streamlined to offer an even clearer articulation of the McDonaldization thesis.
McDonaldization also read synopsis and reviews.
Humanity is the base of co-existence; it is the core of society.
The McDonaldized jobs now instead of making the employee do all the work they have the customer working too, for example when the customer cleans up after eating.
In relation to humanity, the government is out of line.
The dilemma facing these structures involves how to enchant themselves (and thereby attract ever more consumers) while remaining highly rationalized.
Religion has always been at the forefront of Irish Society.
Irrationality of rationality:
“irrationality means that rational systems are unreasonable systems … they deny the basic humanity, the human reason, of the people who work within or are served by them” (Ritzer on Paterson, 2006) The temporal expansion of McDonaldization is the way in which it no longer limited to things associated with life, such as food, drink, clothing, shelter and so on, but has now expanded to what Ritzer calls “the colonization of birth and death” (1996)
Six Feet Under
TV show from HBO spanned between 2001 and 2005.
The show revolved around members of the Fisher family, who run a funeral home in Los Angeles.
During the first season, Kroener, a large corporate chain of funeral services tries either to buy the family business or make them close.