relevant marketing concepts and theories

The advantages claimed for writing in the passive voice is that some other scientists have done so, and that some very polite people do not like using the first person pronouns.In the ideal situation, you will be able to spend a large part - perhaps a majority - of your time writing your thesis.

In some cases, one or two of them may be irrelevant.

How should it be written?In most cases, your thesis is a real research report.

Some things to ask about Rights-based theories:

Academic study is always based on the thorough analysis of previous work in the discipline, and your argument in your assignment/dissertation will build on what other authors have previously written. As a student, you will often feel that other experts in the discipline have expressed their ideas in a way that you cannot match. You need to decide whether to paraphrase or to quote these authors directly (see 4.4.). In any case, you must make it absolutely clear through referencing where the ideas come from. You will have to sign a Cover Sheet with a plagiarism statement for your assignments/dissertation to make sure that all your sources are acknowledged.

The introduction should be interesting.

The only arguments I have ever heard for avoiding the active voice in a thesis are (i) many theses are written in the passive voice, and (ii) some very polite people find the use of "I" immodest.

Here are the main features that distinguish academic writing from some other types of writing.

Relevant academic theories, models & frameworks | …

As mentioned in Section 1.2., all claims in academic writing must be supported by evidence. Most evidence that you will provide in your papers will come from your reading of the work of other authors in the field, and some will come from other sources, for instance newspapers, websites, government reports. All your sources, including tables, charts or photos, must be acknowledged through references.
There are various conventions of referencing; for instance, in some disciplines references are provided in footnotes. In the Social Sciences, the Harvard System is used, in which a brief (partial) reference is included in the text, while the full bibliographical reference is presented at the end, in the ‘Reference List’.

3.5 Selection of the some relevant theories, ..

Do not feel bad about this: all of us who work in science know that one has to do a lot of work just to get to the boundary between the known and the unknown, and that any small advancement of that boundary is an important achievement.If you are writing in the passive voice, you must be more careful about attribution than if you are writing in the active voice.

Freud:Is Freud still relevant? Which of his theories still apply? Which don’t, and why?

Structuring a thesis | Search & Write - Søk & Skriv

Don't spend your time together complaining about your thesis: they already resent the thesis because it is keeping you away from them.Finally, we all know that writing a thesis is tough work.

What are the existing relevant debates, theories and findings ..

It may also be appropriate to ask other members of staff to read some sections of the thesis which they may find relevant or of interest, as they may be able to make valuable contributions.

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It is often helpful to have someone other than your adviser(s) read some sections of the thesis, particularly the introduction and conclusion chapters.