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Even though, liveness is not a focused concept in Scannell’s analysis of radio and television in his book, he still explores how the experience of contemporary culture has changed in the modern world....
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Paddy Scannell states a similar point in his book Radio, Television and Modern Life (1996): ‘The liveness of broadcast coverage is the key to its impact, since it offers the real sense of access to an event in its moment-by-moment unfolding’ (Ibid, 84).