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Dital plan Dital focuses on the use of technology, new media and the internet to communicate valuable offerings from a business or organization to customers, clients and society at large. Dital Marketing Plan – JD Sports plc. Developing an appropriate dital marketing plan for JD sports plc. Master thesis marketing plan.

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27 Nov 2009 My Master's thesis : Shifting advertising strategies and designs - Consequences for brand perception. 1. FACULTÉ DES SCIENCES SOCIALES

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The internet research on alcohol advertisements revealed that the 700000 youths below the legal drinking age visited the sites with alcohol promotional advertisements in 2003. It further shows that advertisements promotions of the spirit were the leading site visited by the youth, followed by those of beer advertisements.

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The research of CAMY proves the importance of evaluating the level of alcohol advertisement to the youth. Policies regarding alcohol advertisement should be based on the research, rather than leaving the industry players to regulate the alcohol advertisement on their own. Although most of the alcoholic companies try to control their alcohol advertisement to help reduce youth exposure, they are not well positioned to come up with the policy regulations as they do not carry out extensive research on the alcohol advertisement exposure to youth’s advertisements.