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In the late 1800’s the Hannaford brothers, led by their sibling Arthur opened a small fresh produce market. From there the Hannaford brothers turned a small produce market into one of the most prominent grocery stores in the New England region. The grocery industry is by no means a non-competitive industry. With the emergence of companies like Whole Foods, Trader Joe’s, Wal-Mart, and E-Commerce grocery, Hannaford needs a plan to stay on top of the grocery industry. Using research from websites, journals, and books, a case study was completed that contains a history of Hannaford Brothers and its major competitors, an analysis of their strengths, and finally recommendations of what Hannaford can do to stay on top. Hannaford has achieved a good position in the grocery industry as one in which customer service and high quality is a necessity. With their merger with Delhaize of America they have the financial backing of one of the largest food retailers in the United States. Hannaford has the unique opportunity to further develop themselves as one of the leaders in the industry while continuing to offer low prices, and venturing into new markets. Given all this Hannaford can remain among the top leaders in the grocery industry for the future.
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Born in Moscow but raised in New Jersey, Diana comes to Novità with previous work experience at Christie’s Auction House. After beginning her studies at Rutgers University as an Economics major, Diana changed her focus to Art History with selected courses in architecture and urban planning. Diana’s background in the art world and passion for architecture and design bring a fresh perspective to the Novità team.
Currently living in Brooklyn, she enjoys trying new restaurants, capturing every moment on Instagram and is always planning her next vacation. An avid lover of puppies and desserts, when not in the office, Diana can be found at the nearest dog park or bakery (not necessarily in that order).